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July 14, 2011

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Terry Cowgill

It's also interesting that for the first they have enabled comments on their website. This is an excellent development but it will be very difficult to get a dialogue going with a paywall and the more limited audience that results.

Terry Cowgill

I tend to agree Tim. Unless you have a culture in which readers have long been accustomed to paying (e.g. Wall Street Journal) or a stellar brand (NYT), a pay wall is a mixed blessing at best.
The pay wall will provide the company with a new revenue stream but fewer eyes will see the pages, which will inevitably drive ad rates down. Of course, it may be that the LJ was getting so little in web ad revenue that they felt they had little to lose.

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