Mini Cooper - "now with go-cart handling™ " Right on the money. Nothing says quality engineering and safety like a go-cart. Anyway, those who can relate to this slogan today are too young to remember the unofficial "Yugo, You Crash, You Die" campaign for that other diminutive European import.
"Olympia - It's the Water™ " This tried and true slogan for the regional suds of Washington State makes a liability into an asset. An honest, working class beer has only hops, barley, yeast and water to distinguish it from its competitors. "It's the bottom-fermented yeast" is not going to make a lumberjack or longshoreman want to put your product to his lips.
"This is not your father's Oldsmobile™ " God I hope not. Even if we were conceived in the backseat of our father's Oldsmobile, we don't want to know about it.
"Head for the Mountains™" Because "Get the Hell out of Dodge" was already taken.
"Do the Dew™ " is not only an adverting slogan, it is also urban slang for drinking a liquid out of a can without letting the container touch your lips. Hygienic, but messy.
"I'm a Pepper, You're a Pepper, He's a Pepper™ " ad nauseam. The congugator's favorite, but better in Latin. "Ego Pepper, Mei Pepper, Mihi Pepper, Me Pepper, Me Pepper." Salve, and pass the salt.
"What Happens Here, Stays Here™". We know you know what we are selling and it's not some kiddie ride at Disneyland. Go ahead and make an ass of yourself. You can still go to church on Sunday because chances are, half the parishioners have been on conventions here, too.
"A Perfect Storm" - Right up there with "The Mother of all whatevers". I bet Sebastian Junger wishes he had filed the copy write on that modifier. As, perhaps, does Saddam Hussein, wherever he may be.
Your submissions most welcome...
I too prefer the Latin Dr. Pepper slogan.
Posted by: Genealogy Research | March 29, 2010 at 06:37 PM